PERSONAL TRAINERS BUSINESS INCUBATOR

Helping Personal Trainers and Fitness Coaches Turn Their Passion Into a Full Time Business

JOIN THE 1000+ PERSONAL TRAINERS CRUSHING IT ONLINE

My name is Zakk Colburn. I'm the founder and CEO of the Personal Trainers Business Incubator. Just a few short years ago, I was dead broke working as a busser expelled from college with no direction in my life to making over six figures online as an online fitness coach.

In 2020 I started The Personal Trainers Business Incubator to help fitness coaches start their online coaching business. We’ve now worked with over 600 personal trainers to help them start their online coaching business and scale it to $10,000-$20,000 per month.

Who is PTBI for?

PTBI is for:

⦿ in-person trainers that are looking to escape the gym and work for themselves.
⦿ college graduates looking to start their career and by building their dream business.
⦿ newly certified trainers who want to go straight to work for themselves and build their own business.
⦿ already existing coaches who can't seem how to figure out how to succeed online.
What you can achieve:

⦿ quit your nine-to-five job and work for yourself
⦿ have the freedom to work wherever or whenever you want
⦿ make an impact and change people's lives
⦿ be fulfilled by your work.
Do you struggle with:

⦿ feeling unconfident showing up online and posting content?
⦿ feeling like you’re not qualified enough to start a business?
⦿ not knowing where to find clients who will work with you online?
⦿ being unsure what to offer for online coaching?
⦿ questioning your value as a coach and authority in the space?
⦿ not having a scalable system to manage and deliver high-quality results to your clients?

These are common challenges we see every day among our students and have developed a process to help you overcome them and ultimately step into your new self as an online coach.

What you need to know about the gym industry:

The certification illusion is the belief that getting certified is enough to be successful as a personal trainer.

A certification is simply your ticket to enter the space, but it does not guarantee success as a personal trainer.

Certifications Won’t:

⦿ teach you how to create a product

⦿ teach you how to market yourself online

⦿ teach you how to find clients

⦿ teach you how to sell your services and sign clients

⦿ teach you how to structure your business and deliver

⦿ your client’s results online

All a certification will do is land you a job as an in-person personal trainer. But if your goal is to build a successful online business, you won’t get far.

The two paths as a personal trainer trying to start their online business:

Path 1:

⦿ Become an in-person trainer

⦿ Learn the in-person trainer model

⦿ Work long hours as an in-person trainer being overworked and underpaid

⦿ Eventually burn out and decide “Maybe this isn’t for me”

Path 2:

⦿ Decide you’re going to start an online business

⦿ Go straight to social media and start posting for clients

⦿ With no gameplan or strategy struggle to get clients

⦿ Eventually burn out and decide “Maybe this isn’t for me”

If you’ve found yourself falling down one of these paths, its not your fault!

There’s another side of the fitness industry no one has taught you before.

Learn fitness, nutrition, and coaching

If you’re a personal trainer you’ve already nailed this part!

Learn business, entrepreneurship, and success

This is where most trainers fail. They dont know that they need to be skilled in business to be successful as an online coach!

How we can help:

What we do with PTBI is we take people from having no coaching business whatsoever to having a full-time coaching business. We do this by providing a proven business model that’s already pre-built for you to easily start your business. This way you don’t have to build a business from scratch, you can use the one we built for you!

No more wasting time. No more wondering if you’re doing the right thing. You’ll be able to go straight into doing what you love (coaching clients and making money) and know you are following the right steps.

GET STARTED

Our 5 Pillars of Business

These are the 5 pillars that you need in order to build a successful business online. Without one your business will crumble.

Leadership

Having the confidence to be an online coach, step into your role as a leader, and take control over your destiny through your business.
Marketing

Creating a unique offer that will help you stand out in the industry. This will provide a clear product that you will sell as your service.
Lead Gen

Understanding social media marketing and how to create content that helps you grow online and get clients.
Sales

Building a sales process to confidently sign real clients and make an income for yourself.
Delivery

Having a system to manage and deliver high level results that keep your clients coming back for more.

The GOOD News and the BAD News

The GOOD NEWS is you now know what you need to be successful online. Once you master the 5 Pillars of Business you will have a fully functioning business.

The BAD NEWS is that it is difficult to find relevant information online that will provide structure for these 5 pillars in a way that’s applicable to online fitness coaching.